A well-designed logo sets your company apart from the competition.
Your company is not the only business of its kind in the marketplace. There are other companies that offer similar products/services, and therefore cater to the same type of customers - this is why your logo should let you stand out. It should be able to distinguish you from direct competitors with the help of images, colors and prints. No matter how much you admire the logo of your competitor, you have to be unique to prevent your customers from getting confused.
For example, if most of your competitors have blue logos, you can opt for a brown logo. If their logos have straight lines, try using curves. However, do not go overboard, far from what your customers expect.
Bank logos are mostly blue and black for a reason. These dark colors are often associated with trust and seriousness. All banks want a trustworthy image. They usually shy away from bright hues, except of course, if they have good reason - like they want to project youth and dynamism.
The finish should look professional in every aspect.
There are logos that look substandard and usually, logos of small companies fall under this category. Perhaps they used a clip art that is cheap, or fonts that make words hard to decipher. At times, small details, like wrong spacing between words, can let the viewers sense that something is not right, though this may not be noticed by non-professionals. The quality of implementation in a logo is very important. When it is seen as professional, there is a higher probability for this quality to be passed on to the company.
The graphic symbol and the typography are the two elements of the logo in which the quality of design is crucial. It is best for symbols to be simple and easy to read, as well as balanced in the logo. A lot of designers slightly alter the typography to boost the legibility and give a distinct look.
It always looks great no matter what media is used.
Logos are versatile. They can be printed in full color on business cards and stationary, as well as black in phone books. They can be seen on large advertisements and computer screens with low resolution. They can appear as very small on company checks, or large on the surface of a van.
There are lots of logos that may look great on standard size media, but are difficult to recognize when reproduced for very small media. They can look uneven when enlarged for a trade show booth. There are times when a logo's details vanish when printed in a newspaper because of the paper's poor quality or lack of colors.
For this reason, nearly all professional logos are simple and come with legible fonts. The best designers can produce many versions of the logo, with a different color at the least, and a plain black counterpart for various uses.
Usually, designers also provide other versions of the logos where components can be arranged to fit in small or vertical spaces.
Your company is not the only business of its kind in the marketplace. There are other companies that offer similar products/services, and therefore cater to the same type of customers - this is why your logo should let you stand out. It should be able to distinguish you from direct competitors with the help of images, colors and prints. No matter how much you admire the logo of your competitor, you have to be unique to prevent your customers from getting confused.For example, if most of your competitors have blue logos, you can opt for a brown logo. If their logos have straight lines, try using curves. However, do not go overboard, far from what your customers expect.
Bank logos are mostly blue and black for a reason. These dark colors are often associated with trust and seriousness. All banks want a trustworthy image. They usually shy away from bright hues, except of course, if they have good reason - like they want to project youth and dynamism.
The finish should look professional in every aspect.
There are logos that look substandard and usually, logos of small companies fall under this category. Perhaps they used a clip art that is cheap, or fonts that make words hard to decipher. At times, small details, like wrong spacing between words, can let the viewers sense that something is not right, though this may not be noticed by non-professionals. The quality of implementation in a logo is very important. When it is seen as professional, there is a higher probability for this quality to be passed on to the company.
The graphic symbol and the typography are the two elements of the logo in which the quality of design is crucial. It is best for symbols to be simple and easy to read, as well as balanced in the logo. A lot of designers slightly alter the typography to boost the legibility and give a distinct look.
It always looks great no matter what media is used.
Logos are versatile. They can be printed in full color on business cards and stationary, as well as black in phone books. They can be seen on large advertisements and computer screens with low resolution. They can appear as very small on company checks, or large on the surface of a van.
There are lots of logos that may look great on standard size media, but are difficult to recognize when reproduced for very small media. They can look uneven when enlarged for a trade show booth. There are times when a logo's details vanish when printed in a newspaper because of the paper's poor quality or lack of colors.
For this reason, nearly all professional logos are simple and come with legible fonts. The best designers can produce many versions of the logo, with a different color at the least, and a plain black counterpart for various uses.
Usually, designers also provide other versions of the logos where components can be arranged to fit in small or vertical spaces.
Do you need a quality Columbus logo design service? Come visit our site and learn more about our company - we also offer Columbus website hosting services!
Article Source: http://EzineArticles.com/?expert=Karina_Popa 
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